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Luxury Real Estate Specialist

Nicole Merrill

About

Nicole Merrill

For Nicole, luxury is more than exceptional real estate—it's the freedom to create a life by design.

After a successful career as the CEO of two salons on the U.S. East Coast, Nicole chose to redefine success by prioritizing family, freedom, and long-term legacy. That decision led her family to relocate to the North Coast of the Dominican Republic, giving her firsthand experience with every aspect of international relocation—from choosing the right schools and neighborhoods to understanding local communities and lifestyle.

Today, Nicole combines that personal insight with her expertise as a Luxury Real Estate Advisor at The Lux Investments, helping clients confidently transition into life in the Dominican Republic while identifying exceptional real estate opportunities.

With a background in branding and marketing, Nicole offers far more than traditional brokerage services. She understands how to position luxury properties for maximum exposure while guiding buyers toward homes and investments that align with their personal goals—whether that's a private ocean-view residence, a high-performing vacation rental, or a long-term investment portfolio.

Known for her strategic mindset, strong negotiation skills, and client-first approach, Nicole provides a seamless, highly personalized experience built on trust, market knowledge, and genuine local insight.
Whether you're relocating, investing, or searching for your own piece of paradise, Nicole is committe.

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What People Say About

Nicole Merrill

"I was nervous about pricing my property right in this market. The team had a clear strategy from day one and we had a signed offer within three weeks. They handled everything, including a few curvebal
"We've worked with a few brokers on the island and this was the first team that treated us like investors, not tourists. They understood what we needed for the master-broker side and kept us looped in
"We found our place through The Lux Investments after weeks of dead-end searches from abroad. They knew the area, knew which listings were worth the trip, and walked us through the entire process in En

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